CAMPAIGN INSIGHT
The Kenwood Kitchen at the Food Show
As the official small appliance sponsor of the Food Show, Kenwood wanted to showcase its European design, quality and innovation.
AMG Group’s strategy was simple – create a kitchen with the best chefs from each area, showcasing the beauty and quality of Kenwood and De’Longhi products. A spectacular circular demonstration kitchen was created and named the ‘Kenwood Kitchen’. AMG Group secured some of the best chefs and celebrity talent in each region, briefing them on the Kenwood product they would use and liaising over every aspect of their cooking demonstration. An action-packed schedule was compiled for all three shows, with back-to-back demonstrations ensuring the stand was kept vibrant and lively at all times.
AMG Group worked with the Food Show and each chef to ensure the Kenwood Kitchen received maximum exposure with press releases, chef interviews in local papers and radio, and the Kenwood Kitchen schedule was published in main metro papers, websites and social media.
