Castello® Product Launch Campaigns
AMG has been working closely with Castello®, Denmark’s number one cheese brand in New Zealand. Our task has been to create inspirational content for foodie experience seekers, supporting in-store activations, driving awareness and sales of the new Castello® varieties.
We have managed the exciting launch campaigns of Havarti, Fetta, Double Cream Chilli and Marquis. Activity has included a combination of recipe content creation, magazine and online new product exposure, recipe brochure, social media, consumer promotions and event sampling.
This activity has been successful at generating awareness to over 8 million New Zealanders, across multiple viewings, for the new Castello® varieties.
As well as the new cheese varieties, AMG has continued to work with media and create inspirational content and ongoing exposure around New Zealand’s No. 1 specialty cheese - Castello® Creamy Blue.
During the summer months beautiful recipes showcasing creative ways to use Castello White Cheeses: Double Cream Truffle; Double Cream Brie and Double Cream Chilli were developed by hand-picked local food experts and shared across their own social channels.
AMG is delighted to be continually working to generate inspirational content for the Castello® brand. Our aim to make New Zealanders aware they can enjoy these superb crafted cheeses as an everyday indulgence.
