Borges Olive Oil Celebrates 125 Years!
Borges Olive Oil celebrated an amazing milestone turning 125 years old! It is one of the oldest olive oil brands in the world.
AMG Group was lucky enough to help celebrate this milestone, working alongside targeted media and influencers to share this exciting news. Borges has been selling its fabulous brand of Spanish olive oil in New Zealand for over 20 years, developing a very loyal customer base.
A successful social media campaign ran incorporating a recipe video for a traditional Spanish paella, with a kiwi twist! Paella pans were included in attractive media kits, along with Borges olive oil so food media could have fun and share their content. Consumer prize packs were offered and we received amazing videos and imagery of paella dishes from across the country!
This campaign also channelled consumers directly to the Countdown online store where they could purchase Borges at a great price, and this activity continues.
Being 125 years old deserves plenty of fanfare, so for the entire year consumers will celebrate with Borges, a leading olive oil brand from Tàrrega, Catalonia, now available in over 60 countries across the globe.
The Borges 125th birthday campaign has been extremely successful gaining exposure across multiple media platforms and reaching over 2 million consumers to date.
