CAMPAIGN INSIGHT

Win The Trip Of A Lifetime! With Dilmah and the Eastern Orient Express

In response to a request from Dilmah to develop a campaign to raise brand awareness and to help increase sales, AMG concepted and managed an exclusive co-promotion with NZ House & Garden magazine, with an extraordinary consumer incentive.

To encourage consumers to try Dilmah tea, AMG developed a concentrated promotion offering as the major prize ‘The trip of a lifetime on the Eastern Orient Express’.  Through NZ House & Garden, the campaign attracted television, radio and magazine coverage as well as in-store promotions.

Also featured on-pack, the promotion certainly struck a chord with consumers, attracting a record number of entries.

The Eastern Orient Express prize was a clear reflection of Dilmah’s up-market positioning.  For both Dilmah and NZ House & Garden magazine this was an exciting campaign that really worked and significantly increased sales for each organisation.

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