AMG Group

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Campaigns

most good ideas sparkle with simplicity, so much so that everyone wonders why no one did it before

CAMPAIGN INSIGHT

Philips Planet Earth Power Kids’ Energy Saving School Resource

With a view to educating school children and their families and influencing them towards energy efficient lighting, AMG concepted and developed a comprehensive school resource kit, ‘Philips Planet Earth Power Kids’.

Working closely with the Ministry of Education, the Electricity Commission and Philips, the resource kit was designed to meet school curriculum requirements.  The kit included an informational DVD, a teaching resource and teacher’s guide, a ‘save our planet’ brochure, comparison charts, activity sheets and a participant’s certificate.

The programme was successfully implemented by over 1700 primary school classes throughout New Zealand.  Philips was delighted with the end product, its implementation and the high level of participation.

Philips Planet Earth Power Kids' Energy Saving School Resource
“Feedback on this resource has been excellent”